People tend to have self-centric worldviews, that is, they view everything in how it matters to themselves. "What do I need to do today? Why should I do this?" Since companies are made of people, companies tend to view the world in ways it matters to the company...not necessarily their customers.
Company-centric questions:
"What kinds of customers do we want? What do we want to build? What do we want to sell? How much money do we want to make?"
Customer-centric questions:
"What kinds of customers need our service? Why do they need it? What will they buy from us? What is the (quantifiable) value to them?
How do you and your company think?
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