Personal relationships cut right through information overload, clutter and noise. If you're a CEO, do you spend the time to establish and maintain personal relationships with the champions and decisionmakers at:
* Your top 10 biggest and most strategic customers?
* Your top 5 targeted journalists?
* Your top 5 partners?
* Other critical organizations or people that are important to your business?
* Various line employees and managers? (The ones that actually make the business work)
Part of the responsibility of CEO is staying in direct contact with customers and the business. As busy as you get, don't let yourself take these kinds of relationships for granted, or ever catch yourself consistently saying "It's not my job to maintain customer (employee / PR / partner...) relationships." The buck stops with you!
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